The Indian buyer of all demographics is obsessed with online sales on Amazon and Ajio. Well, why not? Now Indian teenager isn’t dependent on their parents to take them to the market or to the mall to buy them new dresses, an Indian bread-winner doesn’t have to delay office to go and buy a new washing machine, an Indian home-maker doesn’t have to rush to the swarming supermarket to buy new crockery or groceries for their kitchen.
You guessed it right, here’s how the internet has impacted consumerism and the economy,
- Global selling: The internet has made it possible for someone sitting in a small corner of the world to open their product for buyers across the globe, and not just through Amazon, Flipkart, Etsy, or, let’s say Nykaa but even through social media pages and individual websites.
- Niche-Specific shopping and selling: A traditional seller had to keep ALL sorts of variety for ALL sorts of customers and of all ranges; now, a brand can sell specifically to their niche, to a specific demographic of customers. For example, Ajio Luxe or Tata Cliq are niche-specific portals to sell ONLY luxury products. Someone who sells ONLY a specific kind of traditional shoes doesn’t have to worry about them not selling in their region, as the market is global now, and they can target the intended customer with ease.
- Low investment: A physical store is not needed, one is saved from electricity, water, and staff expenses. Now, it can be a one-man show, it is thus quite low on investment to be able to sell online.
- Being able to track target consumer behavior: Online selling applications or stores on the internet allow the sellers to keep track of their consumer’s buying behavior, and keep a record of their demographics. This enables the buyers to make better choices and decisions when it comes to what to keep and what to remove from their inventories.
- Small-scale selling from home: The internet has enabled many home-makers to run their businesses from home. Home-bakers, art enthusiasts, and designers of all sorts are being able to sell their products from home.
Some Case Studies: https://www.facebook.com/MetaIndia/videos/1851422635011183/ Facebook’s “Fuel for India-2020” virtual event celebrated myriad stories of India on how small-scale entrepreneurs or homepreneurs were able to make it big because of the internet.
The event intended to feature individuals and organizations who brought social and economic growth because of Facebook products.